Holistic can be defined as: relating to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts.
Holistic Marketing can be defined as: an integrated multidimensional approach that doesn’t focus solely on the bottom line, but rather operates synthesizing the whole picture.
At Shivaya Group we believe that when we approach our business and the way we market it from a holistic point of view we must consider the wholeness of our intention, our message, our story, how we share our story, how other people (our target audience) shares our story, and most importantly their feelings towards it.
A Holistic Business owner must operate with a higher level of consciousness and look not only at how they are promoting their business but also at what is actually being promoted. We must explore our intentions, morals, and our approach and communications with our clients, audience, and employees; we must look at how our business is impacting the planet as a whole.
The wholeness of the person(s) who own the business and the wholeness of what we offer, defines our success. “When our story is authentic and our product and service benefit mankind and live up to our promises, we can trust that word of mouth will spread the news with less effort than we can imagine.”
Some questions we often ask ourselves are:
When meeting with new clients we always take the following into consideration before deciding if we will work with them: